Photo: Getty ImagesSave StorySave this storySave StorySave this story Some of my friends are 20 years younger than me, so I'm used to feeling a little out of the loop when they mention memes and references that just aren't in my middle-aged orbit, but I still consider myself pretty hip, pretty with-it, pretty receptive. But…
Month: March 2025
There’s a Reason Makeup’s Feeling a Bit Goth Right Now — See Photos
Collage: Allure; Source images: Launchmetrics, Val Garland, Pat McGrath Labs Remaining images: Getty ImagesSave StorySave this storySave StorySave this story The goth girl has been a recurring stereotype in coming-of-age films since the 1980s. With their inky-black shadows and deathly pale skin, characters like Lydia Deetz (Beetlejuice) and Nancy Downs (The Craft) were feared for…
Yes, Drugstore Shampoos Pull Their Weight (And Then Some)
Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. If you’ve scrolled on TikTok at any point in 2025, you might have noticed that…
People Are So Tired of Branding, They’re Tearing the Labels Off Their Beauty Products
Courtesy of Lola Dement Myers, Angelika.Save StorySave this storySave StorySave this story In a world flooded with logos, labels, and constant branded noise, even our most mundane daily rituals—washing our faces, taking showers, brushing our teeth—are interrupted by visual marketing cues. A glance around my bathroom reveals a melange of colors, shapes, and fonts, all…